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Ronnie Guha

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Step by step – How to sell a concept first, build a solution next (at least, how I did it)

It has been a wild journey of “entrepreneurship” over the last few years.. In one of those years, I spearheaded the launch of a new…

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Categorized as Marketing

Product engineering vs IT projects – how do you bridge that gap?

I started my career in a consulting/services firm, moved on to various product firms like CallidusCloud, IBM, Informatica, BEA/Oracle, VMware etc. Then I started a…

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Categorized as Leadership

What Level of CRM Maturity Model Are You At?

Knowing exactly where you are in the customer relationship management lifecycle will help you plan your next move with accuracy. Consumer expectations are higher today…

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Categorized as Marketing

3 Free Marketing Automation Tools For Small Businesses

3 Free Marketing Automation Tools For Small Businesses According to Autopilot’s 2015 “Marketing Automation Performance Report”, 46 percent of companies cited “Low Cost” as the…

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Categorized as Marketing

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