Learn how to handle medical claims denials that are due to coordination of benefits.
Make sure that your field sales CRM software is 100% mobile and 100% integrated with your EMR (or at least someone on your IT team updates the account information with such crucial referral information)
These are the people and the tools you need to build long lasting physician referral relationships. It takes time and investment. Do it now to reap rewards in the long run.
I always recommend field sales operations CRM software that allows you and your reps to spend less time each day updating their notes, spreadsheets , figuring out routes etc.