This is the most important step and also the very first step in assisting your marketing efforts with patient reviews.
Unless you are being found every time someone searches for your specialty (e.g. “eye doctor near me”), you are not really in the game yet.
No, I am not talking about just having a practice website and your website showing up when you Google your own practice name specifically.
Sure, you might show up on the 5th page of Google local search results, but at least you should be discoverable.
If you can be “found” by google, then at least you can work on how often you are being found. You can then work on how well your google search listing looks, what reputation you have.. Etc.
This is very easy to do.
A couple of ways that you can do it
While you are near or in your office location(s), google your specialty e.g. “eye doctor near me” — see the results and note how many sites you are listed on.
If you are away from your office location, google your specialty around your office location e.g. “eye doctor in bronx” — again, note the results and see how many reviews sites you are listed on (e.g ZocDoc, Vitals, Healthgrades, Yelp, RateMDs etc).
You can google a provider directly “Dr Sheldon Rabin” — again, note the results and see how many sites you are listed on (e.g ZocDoc, Vitals, Healthgrades, Yelp, RateMDs health.usnews, webMD, doximity, md.com, sharecare.com etc).
Note that your name might show up even though you might not have listed yourself on a medical review listing website – that happens when patients themselves add your name / your practice’s name on these reviews websites.
There is a lot more to be said about being found by patients when they are searching for you, specifically, or for the kind of patient care they are looking for