How to get accurate medical marketing data

Definitive healthcare, LexisNexis, integratedmedicaldata, IQVIA etc. have solid medical marketing data. If you cannot afford them, publicly available data is your only option.

Categorized as Marketing Tagged

Your physician referrals team is going to need accurate provider and practices data.

There are several companies that do this for a living.

Some of them are the big guys that most of us cannot afford – e.g. definitive healthcare, LexisNexis, integratedmedicaldata (more so on email lists), IQVIA etc.

OK, so you cannot afford it – now what? Publicly available data is your only option.

Keep in mind that you can always fall back to the basics and get the data from the CMS NPI database.

This data is updated every month and you also get incremental data updates weekly.

However, this data is bad – REALLY bad.

I have used this before and had pretty bad luck with this.

You can read more about how inaccurate this really is on Fierce Healthcare.

If you want to depend on the government provided data, do keep in mind that you have to merge / munge the following data sets

  • National Plan and Provider Enumeration System (updated weekly)
  • Medicare Provider of Services Files (CLIA and all other HCPs, updated quarterly)
  • Physician Compare (updated annually)
  • List of Excluded Individuals and Entities – LEIE (updated monthly)
  • Physician Patient Demographics (updated annually)
  • Dialysis clinic information (updated quarterly)
  • Long-Term Care Hospital (LTCH) Quality Reporting (updated quarterly)
  • Medicare data (parts A-D)
  • Hospital Service Areas (updated annually)
  • Hospital Consumer Assessment of Healthcare Providers and Systems – HCAHPS (updated annually)
  • Hospital Compare (updated annually)
  • Medicare Shared Savings Program Organizations (updated annually)
  • Sunshine Act – General + Research + Hospital + Physician Payments (2013 – 2017)
  • Etc

Look up Carevoyance – they do this as well.

You can use Google to do the same research. E.g. you can go to google maps, search for your location (or be at one of your offices), then search for physicians, specialists (by typing each specialty) etc.

Sure you can do that – but that is also REALLY bad data.

You can also go to zocdoc.com, vitals.com, healthgrades.com and try to find providers and practices – good luck with that 🙂