How to add new referring physician partners per month

Adding at least 1 referring physician partner per month is quite easy to do. Follow these simple, regimented steps each day.

Categorized as Marketing Tagged

Take simple, yet regimented steps each month to start the flow of referrals from your referral partners.

  • Create a list of physicians near your practice location(s) to market to.
  • Create a simple CRM with this database you gather.
  • Create a one-sheeter / flyer that introduces the value your practice brings to common patients.
  • Send one-sheeter faxes/letters to these physicians on a bi-weekly basis introducing your practice to them.
  • Call these practices and introduce yourselves to them on a regular basis. I prefer that you send the faxes and call them on the same day. This allows 2 touch points a month.
  • After 6-7 touch points, you are bound to get a meeting. Keep at it.
  • Hire or deploy your existing physician liaisons to visit these potential referring physician partners.
  • Work with your scheduling team / front desk to ensure that patients referred by these referring partners get appointments quickly (preferably within 1 week).
  • Always keep the referring physician office in the loop about the patient appointment (appointed, no-show, cancelled, seen etc).
  • Follow up with the referring physician office with visit notes to close the loop and to ensure their patients are happy PLUS the referring physician is happy.