This is where most folks get stuck.
They either get overwhelmed by the entire marketing process, read up too much information or attempt to do too much at one time.
I have also encountered practice leaders that set out in a year deciding to “market the practice” without having a marketing plan.
Nor do they set up marketing goals.
This inevitably sets them up for disappointment and thereby leads them to drop the marketing plan altogether.
A marketing plan doesn’t have to be an extensive document or a powerpoint presentation at all.
It simply has to be written down and referred to throughout the year.
That’s it. Commit to doing just that.
Take a simple approach (a medical marketing software like ours helps tremendously).
First figure out what you want to achieve and make sure that it is achievable. It’s perfectly OK to aim for something specific (examples below):
- I want to add 20% more NEW patients per month OR
- I want to add one new referring physician partner per month
- I want to add 20% NEW patients from google – that makes it even more specific
- I want to add 50 new patient reviews each month
- I want to add 50 new patient reviews each month on google reviews
- I want to add 50 new patient reviews each month on Facebook reviews..