Healthcare websites and SEO

Healthcare businesses are sitting on the best content generating machine in the world and they don’t even use it well. Create patient stories with consent from patients. Create video testimonials/interviews

Categorized as Marketing

Definitely have a website created for your healthcare practice.

You don’t have to spend a fortune on custom design for the website unless you really want to have your brand look and feel a certain way.

Create complete profiles for each provider in your practice. In the beginning, most of the google searches will be for provider names as they have “some” brand name with patients.

Start being found for those doctor name searches.

Create location pages on your website plus have the google map of that location on the web page itself.

This will help you being found for queries like “near me” for whatever specialty you’re in.

Have your business listed in relevant directories.

Complete your profile on those business directories

What to write on the practice website?

Here’s the tricky part.

Most hospitals completely miss this.

They are sitting on a goldmine of patient queries and patients’ chief complaints.

They are sitting on a treasure trove of patient stories.

They are sitting on a gold mine of patient (user) generated content.

Use those.

Create patient stories with consent from patients.

Create video testimonials/interviews.

Patients find you after having gone through a process of self education about their own disease.

Find their journey, write about their journey, about their cure, about their experience with you, about their experience after they were cured by your providers.

Healthcare businesses are sitting on the best content generating machine in the world and you don’t even use it!!

Next we can look at how a medical practice can show up as more trustworthy to patients by getting patient reviews

Business directories that helps medical marketing / SEO

Here are some directories to keep in mind and get listed on

Claiming a listing online verifies that you’re the owner of a valid business (your practice) and are authorized to maintain its presence on the web.

Each online local business index has its own claiming process with unique steps to verify your listing.

Moz has a great step by step process and dos and don’ts in detail.

By doing these things, at least you’re on the map.

These also help you to be found in local google searches.

That’s critical.