Maybe if you approach product requirements in the following way, you can really bring the entire product team together (in the “cool” agile way). Give it a shot – your mileage may vary.
Most other founders and CEOs might tell you that they grew up with this grand vision of changing the world in this way or that.
I didn’t. That wasn’t my “why”.
The first business I started wasn’t even a business (according to my definition anyway). All I was did back in 2010 was to resell professional services… and get paid for it. That’s it.
Back then, my “why” was just to have an additional stream of income.
A 100% services business is only worth guaranteed contracts and the residual $ Value of the contracts… plus some additional value for the pipeline/forecasted business…
The less you work to deliver the same results, the more you keep in your pocket, the more time (money ) you have to market, the more time (money) you have to innovate.